Spider-Man: Brand New Day opened with a record $168 million first day and previews in the U.S., surpassing Avengers: Endgame. Sony’s three-day estimate is $325 million to $350 million-plus, putting the film in position for one of the biggest domestic debuts ever, though the weekend record remains uncertain.
The film is already Sony’s biggest domestic opening and is drawing strong audience response, walk-up sales, and broad play across formats. It is also performing well in China, while the overall weekend box office is projected to reach a record level.
Spider-Man: Brand New Day Posts Historic Box Office Opening
Sony and Marvel Studios’ Spider-Man: Brand New Day is making box office history with an extraordinary first-day performance in the U.S. The film has set an all-time high for first-day and preview earnings, reaching $168 million and surpassing the previous record held by Avengers: Endgame.
- Spider-Man: Brand New Day Posts Historic Box Office Opening
- Can It Beat the Avengers: Endgame Weekend Record?
- How Spider-Man: Brand New Day Compares With Avengers: Endgame
- Walk-Up Business Looks Strong
- A Huge Milestone for Sony and the Cast
- Premium Large Format and 3D Performance
- Audience Reaction Is Very Strong
- Where Spider-Man: Brand New Day Is Playing Best
- International Box Office and China Performance
- Other Box Office Notes From the Weekend
- A Record Weekend for Theatrical Releases
This opening has put the film at the center of a major Marvel-versus-Marvel weekend race, with attention now turning to whether it can also challenge the all-time domestic weekend record set by Avengers: Endgame. The scale of the debut is already massive, and even the lower end of current estimates points to one of the biggest starts in North American box office history, according to the news source.
Can It Beat the Avengers: Endgame Weekend Record?
The big question is whether Spider-Man: Brand New Day can top the all-time opening weekend record of $357.1 million set by Avengers: Endgame. Industry views are not fully aligned on that outcome.
Some observers believe the result may come down to Sunday performance, where even a $5 million swing could matter. Sony is currently calling for a three-day weekend of $325 million, which would still be a remarkable result and the second-best domestic start ever. Other estimates place the opening closer to $350 million-plus.
The film’s momentum is strong, but the final answer will depend on how Saturday and Sunday hold up after the record-breaking opening day.
How Spider-Man: Brand New Day Compares With Avengers: Endgame
There are several ways the new film is being compared to Avengers: Endgame. After previews are backed out, Spider-Man: Brand New Day nearly matched the pure Friday performance of Avengers: Endgame, with $96 million versus $97.4 million.
Avengers: Endgame then went on to deliver $109.2 million on Saturday, which was up 12% from its pure Friday. That film later eased 17% on Sunday. The expectation for Brand New Day is a Sunday decline of roughly 10% to 15% from Saturday.
If the film clears $105 million today, it would have a stronger shot at challenging the opening record set by Endgame.
Walk-Up Business Looks Strong
One encouraging sign for the movie is its walk-up business. In Screen Engine/Rentrak PostTrak exits, 33% of audiences said they bought their tickets on the same day they watched the film. That is close to the 35% same-day purchase rate for Spider-Man: No Way Home.
This suggests strong casual interest and healthy demand beyond advance sales, which is a positive sign for the weekend overall.
A Huge Milestone for Sony and the Cast
Whatever the final domestic total becomes, Spider-Man: Brand New Day is already the biggest domestic opening ever for Sony, far ahead of Spider-Man: No Way Home’s $260.1 million.
The film is also a record start for director Destin Daniel Cretton and for Zendaya. For Tom Holland, it marks his second-best opening after Avengers: Endgame.
Premium Large Format and 3D Performance
Premium Large Format screens have taken 24% of the weekend so far, while 3D accounts for 17% of the gross. The movie’s strong performance is not relying entirely on PLF screens, since many moviegoers are choosing standard 2D showings as well.
That broad appeal matters, especially for a film with family reach like Brand New Day.
Audience Reaction Is Very Strong
Audience scores are lining up closely with the response to No Way Home. In PostTrak exits, the film earned a definite recommend of 88%, compared with 90% for the previous Spider-Man film.
It also received an A CinemaScore, the fourth such grade for the Holland Spider-Man films. No Way Home earned an A+.
The biggest demographic remains 18-24-year-olds, who make up 36% of the audience, compared with 42% for No Way Home. The gender split is 61% male and 39% female, which is close to the prior film’s 62%/38% split.
Key audience breakdown points
- Men under 25: 30%
- Men over 25: 30%
- Women under 25: 21%
- Women over 25: 18%
- Caucasian: 36%
- Hispanic and Latino: 28%
- Black: 20%
- Asian American: 10%
- Native American and other: 6%
The 18-34 group makes up 63% of moviegoers, while the over-35 audience is at 21%. That is a noticeable shift from No Way Home, which had a larger 18-34 share and a smaller over-35 audience.
Among those surveyed, 58% said it was part of a franchise they love, 47% said it looked fun and entertaining, 41% went for the cast as a whole, 39% went for Tom Holland, and 29% went for Zendaya.
Where Spider-Man: Brand New Day Is Playing Best
The film is playing strongly across the country, with its best results in the South, South Central, and West. The top-grossing venue so far is the Regal Irvine Spectrum, with more than $385,000.
Another notable point is that Brand New Day is reaching record levels without Imax support. That gives Disney more optimism for Marvel Studios’ Avengers: Doomsday at Christmas, especially since Imax is committed to Warner Bros./Legendary’s Dune Part Three.
International Box Office and China Performance
While there is no official international update yet, the film is already performing strongly in China. There, Spider-Man: Brand New Day is clearly No. 1 this weekend and has earned over $71 million since yesterday after opening on Wednesday.
The source material notes that there was a gap in the Holland Spider-Man films in China because No Way Home was not cleared to play there legally. The previous film in the region, Spider-Man: Far From Home, opened to a reported $95 million in 2019, before currency and inflation adjustments.
Other Box Office Notes From the Weekend
Even with Spider-Man: Brand New Day dominating the weekend, other films are still drawing attention.
The Odyssey is holding well in second place with a $51 million third weekend, down 43%. Its current domestic total is $396.5 million, and it is heading toward a possible half-billion-dollar domestic run.
Toy Story 5, Minions & Monsters, and Moana continue to contribute to the weekend box office, while titles like Hadestown, The Invite, I Want Your Sex, Evil Dead Burn, and Obsession round out the top 10.
Weekend top 10 box office snapshot
- Spider-Man: Brand New Day — $168M Friday, $325M-$350M+ weekend estimate
- The Odyssey — $51M weekend, $395.5M total
- Toy Story 5 — $6.2M weekend, $461.5M total
- Minions & Monsters — $5.6M weekend, $168.1M total
- Moana — $5.3M weekend, $114.7M total
- Hadestown — $2M weekend, $18.2M total
- The Invite — $1.1M weekend, $22.6M total
- I Want Your Sex — $570K weekend
- Evil Dead Burn — $527K weekend, $31.2M total
- Obsession — $450K weekend, $262.7M total
A Record Weekend for Theatrical Releases
Overall, the box office is heading for a record weekend. The current estimate is $434 million, which is well above both the same frame a year ago and last weekend’s total.
That kind of result reinforces a clear message from this weekend’s numbers: theatrical moviegoing remains strong, and Spider-Man: Brand New Day is leading the charge with one of the most powerful openings in recent memory.
